a type of singing in which four, usually male, voices in close combination perform popular romantic songs, especially from the 1920s and 1930s What a powerful presantation of the BCG Matrix. You are simply the best. Managers may need to revive these dogs or stop wht is digital marketing producing them. This is why it’s important to use tools like the BCG matrix to understand the position of different products and services that a company is selling. The main values of using the Boston Matrix include: The growth share matrix—put forth by the founder of BCG, Bruce Henderson, in 1970—remains a powerful tool for managing strategic experimentation amid rapid, unpredictable change. #1 provider of premium presentation templates for PowerPoint & Google Slides. In this article, we analyze products, but the BCG Matrix can also be used to evaluate individual business units (called Strategic Business Units (SBUs)) or any other cash-generating assets, such as property.The BCG Matrix works on the principle that every company should have a portfolio containing both high-growth products requiring cash investment and low-growth products that throw off excess cash. Having both types of products will ensure long-term business success.